{"id":1431,"date":"2025-03-18T22:50:16","date_gmt":"2025-03-18T21:50:16","guid":{"rendered":"https:\/\/www.campaniabioscience.it\/\/?page_id=1431"},"modified":"2025-05-21T17:43:30","modified_gmt":"2025-05-21T15:43:30","slug":"la-metodologia","status":"publish","type":"page","link":"https:\/\/www.campaniabioscience.it\/en\/impulse\/la-metodologia\/","title":{"rendered":"(Italiano) La metodologia"},"content":{"rendered":"Impulse<\/span><\/a><\/li><li class=\" wp-block-navigation-item  menu-item menu-item-type-custom menu-item-object-custom wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/www.campaniabioscience.it\/\/impulse\/sondaggi\/\" title=\"\"><span class=\"wp-block-navigation-item__label\">Impulse<\/span><\/a><\/li><li class=\" wp-block-navigation-item  menu-item menu-item-type-custom menu-item-object-custom wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/www.campaniabioscience.it\/\/impulse\/seminari\/\" title=\"\"><span class=\"wp-block-navigation-item__label\">Impulse<\/span><\/a><\/li><\/ul><\/li><\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/nav>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading\">La metodologia<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"370\" height=\"150\" src=\"https:\/\/www.campaniabioscience.it\/\/wp-content\/uploads\/2025\/03\/impulse-logo.webp\" alt=\"\" class=\"wp-image-1474\" style=\"width:auto;height:75px\"\/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<p>IMPULSE adotta una metodologia multidisciplinare che unisce il rigore della ricerca accademica con la dinamicit\u00e0 degli strumenti digitali. Al centro dell\u2019approccio c\u2019\u00e8 la volont\u00e0 di capire davvero cosa spinge \u2013 o frena \u2013 i consumatori nelle loro scelte sostenibili.<\/p>\n\n\n\n<p>Il cuore del progetto \u00e8 la raccolta di dati tramite sondaggi, questionari, interviste e <strong>Living Labs virtuali<\/strong>. Questo mix di metodologie permette una valutazione approfondita delle dinamiche di mercato e delle preferenze dei consumatori.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center pe-5 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\"><strong>Ricerca documentale<\/strong><\/h3>\n\n\n\n<p>La prima fase prevede l\u2019analisi della letteratura esistente e degli studi condotti in altri settori per capire come i consumatori rispondono a pratiche di economia circolare e Corporate Social Responsibility (CSR).<\/p>\n\n\n\n<p>Questo studio servir\u00e0 a definire i parametri e le variabili che guideranno le successive fasi di indagine.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/www.campaniabioscience.it\/\/wp-content\/uploads\/2025\/05\/image.png\" alt=\"\" class=\"wp-image-1655\" srcset=\"https:\/\/www.campaniabioscience.it\/wp-content\/uploads\/2025\/05\/image.png 1536w, https:\/\/www.campaniabioscience.it\/wp-content\/uploads\/2025\/05\/image-720x480.png 720w, https:\/\/www.campaniabioscience.it\/wp-content\/uploads\/2025\/05\/image-1024x683.png 1024w, https:\/\/www.campaniabioscience.it\/wp-content\/uploads\/2025\/05\/image-768x512.png 768w, https:\/\/www.campaniabioscience.it\/wp-content\/uploads\/2025\/05\/image-1200x800.png 1200w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.campaniabioscience.it\/\/wp-content\/uploads\/2025\/05\/image2-1024x683.png\" alt=\"\" class=\"wp-image-1657\" srcset=\"https:\/\/www.campaniabioscience.it\/wp-content\/uploads\/2025\/05\/image2-1024x683.png 1024w, https:\/\/www.campaniabioscience.it\/wp-content\/uploads\/2025\/05\/image2-720x480.png 720w, https:\/\/www.campaniabioscience.it\/wp-content\/uploads\/2025\/05\/image2-768x512.png 768w, https:\/\/www.campaniabioscience.it\/wp-content\/uploads\/2025\/05\/image2-1200x800.png 1200w, https:\/\/www.campaniabioscience.it\/wp-content\/uploads\/2025\/05\/image2.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\"><strong>Ricerca sul campo<\/strong><\/h3>\n\n\n\n<p>Attraverso questionari e interviste, verranno raccolti dati da campioni rappresentativi della popolazione per capire come i consumatori percepiscono i prodotti sostenibili e quali sono le barriere che li frenano nell\u2019acquisto. <\/p>\n\n\n\n<p>Questa fase prevede il coinvolgimento diretto degli attori principali della filiera agroalimentare.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center pe-5 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h3 class=\"wp-block-heading\"><strong>Living Labs virtuali<\/strong><\/h3>\n\n\n\n<p>I Virtual Living Labs rappresentano un ambiente di co-creazione e sperimentazione digitale, in cui aziende, istituzioni e consumatori potranno interagire in tempo reale. <\/p>\n\n\n\n<p>In questi spazi si simulano esperienze di acquisto, si testano soluzioni sostenibili e si raccolgono feedback immediati, creando un ciclo virtuoso di sperimentazione e miglioramento.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/www.campaniabioscience.it\/\/wp-content\/uploads\/2025\/05\/image3.png\" alt=\"\" class=\"wp-image-1659\" srcset=\"https:\/\/www.campaniabioscience.it\/wp-content\/uploads\/2025\/05\/image3.png 1536w, https:\/\/www.campaniabioscience.it\/wp-content\/uploads\/2025\/05\/image3-720x480.png 720w, https:\/\/www.campaniabioscience.it\/wp-content\/uploads\/2025\/05\/image3-1024x683.png 1024w, https:\/\/www.campaniabioscience.it\/wp-content\/uploads\/2025\/05\/image3-768x512.png 768w, https:\/\/www.campaniabioscience.it\/wp-content\/uploads\/2025\/05\/image3-1200x800.png 1200w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cover\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-black-background-color has-background-dim-40 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"2220\" height=\"1130\" class=\"wp-block-cover__image-background wp-image-1459\" alt=\"\" src=\"http:\/\/localhost:8888\/CampaniaBioscience\/wp-content\/uploads\/2025\/03\/impulse-cover.webp\" data-object-fit=\"cover\" srcset=\"https:\/\/www.campaniabioscience.it\/wp-content\/uploads\/2025\/03\/impulse-cover.webp 2220w, https:\/\/www.campaniabioscience.it\/wp-content\/uploads\/2025\/03\/impulse-cover-720x366.webp 720w, https:\/\/www.campaniabioscience.it\/wp-content\/uploads\/2025\/03\/impulse-cover-1024x521.webp 1024w, https:\/\/www.campaniabioscience.it\/wp-content\/uploads\/2025\/03\/impulse-cover-768x391.webp 768w, https:\/\/www.campaniabioscience.it\/wp-content\/uploads\/2025\/03\/impulse-cover-1536x782.webp 1536w, https:\/\/www.campaniabioscience.it\/wp-content\/uploads\/2025\/03\/impulse-cover-2048x1042.webp 2048w, https:\/\/www.campaniabioscience.it\/wp-content\/uploads\/2025\/03\/impulse-cover-1500x764.webp 1500w\" sizes=\"auto, (max-width: 2220px) 100vw, 2220px\" \/><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<h4 class=\"wp-block-heading\" style=\"text-transform:uppercase\">Diario di bordo<\/h4>\n\n\n\n<p>Donec placerat velit erat, id efficitur enim ullamcorper sed.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" style=\"border-radius:0px\">Scopri di pi\u00f9<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cover\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-black-background-color has-background-dim-40 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"2220\" height=\"1130\" class=\"wp-block-cover__image-background wp-image-1459\" alt=\"\" src=\"http:\/\/localhost:8888\/CampaniaBioscience\/wp-content\/uploads\/2025\/03\/impulse-cover.webp\" data-object-fit=\"cover\" srcset=\"https:\/\/www.campaniabioscience.it\/wp-content\/uploads\/2025\/03\/impulse-cover.webp 2220w, https:\/\/www.campaniabioscience.it\/wp-content\/uploads\/2025\/03\/impulse-cover-720x366.webp 720w, https:\/\/www.campaniabioscience.it\/wp-content\/uploads\/2025\/03\/impulse-cover-1024x521.webp 1024w, https:\/\/www.campaniabioscience.it\/wp-content\/uploads\/2025\/03\/impulse-cover-768x391.webp 768w, https:\/\/www.campaniabioscience.it\/wp-content\/uploads\/2025\/03\/impulse-cover-1536x782.webp 1536w, https:\/\/www.campaniabioscience.it\/wp-content\/uploads\/2025\/03\/impulse-cover-2048x1042.webp 2048w, https:\/\/www.campaniabioscience.it\/wp-content\/uploads\/2025\/03\/impulse-cover-1500x764.webp 1500w\" sizes=\"auto, (max-width: 2220px) 100vw, 2220px\" \/><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<h4 class=\"wp-block-heading\" style=\"text-transform:uppercase\">Sondaggi<\/h4>\n\n\n\n<p>Donec placerat velit erat, id efficitur enim ullamcorper sed.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" style=\"border-radius:0px\">Scopri di pi\u00f9<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cover\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-black-background-color has-background-dim-40 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"2220\" height=\"1130\" class=\"wp-block-cover__image-background wp-image-1459\" alt=\"\" src=\"http:\/\/localhost:8888\/CampaniaBioscience\/wp-content\/uploads\/2025\/03\/impulse-cover.webp\" data-object-fit=\"cover\" srcset=\"https:\/\/www.campaniabioscience.it\/wp-content\/uploads\/2025\/03\/impulse-cover.webp 2220w, https:\/\/www.campaniabioscience.it\/wp-content\/uploads\/2025\/03\/impulse-cover-720x366.webp 720w, https:\/\/www.campaniabioscience.it\/wp-content\/uploads\/2025\/03\/impulse-cover-1024x521.webp 1024w, https:\/\/www.campaniabioscience.it\/wp-content\/uploads\/2025\/03\/impulse-cover-768x391.webp 768w, https:\/\/www.campaniabioscience.it\/wp-content\/uploads\/2025\/03\/impulse-cover-1536x782.webp 1536w, https:\/\/www.campaniabioscience.it\/wp-content\/uploads\/2025\/03\/impulse-cover-2048x1042.webp 2048w, https:\/\/www.campaniabioscience.it\/wp-content\/uploads\/2025\/03\/impulse-cover-1500x764.webp 1500w\" sizes=\"auto, (max-width: 2220px) 100vw, 2220px\" \/><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<h4 class=\"wp-block-heading\" style=\"text-transform:uppercase\">Seminari<\/h4>\n\n\n\n<p>Donec placerat velit erat, id efficitur enim ullamcorper sed.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-3 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" style=\"border-radius:0px\">Scopri di pi\u00f9<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Diario di bordo<\/h2>","protected":false},"excerpt":{"rendered":"<p>Sorry, this entry is only available in Italiano.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1427,"menu_order":34,"comment_status":"closed","ping_status":"closed","template":"template_landing-project.php","meta":{"footnotes":""},"class_list":["post-1431","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.campaniabioscience.it\/en\/wp-json\/wp\/v2\/pages\/1431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.campaniabioscience.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.campaniabioscience.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.campaniabioscience.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.campaniabioscience.it\/en\/wp-json\/wp\/v2\/comments?post=1431"}],"version-history":[{"count":30,"href":"https:\/\/www.campaniabioscience.it\/en\/wp-json\/wp\/v2\/pages\/1431\/revisions"}],"predecessor-version":[{"id":1660,"href":"https:\/\/www.campaniabioscience.it\/en\/wp-json\/wp\/v2\/pages\/1431\/revisions\/1660"}],"up":[{"embeddable":true,"href":"https:\/\/www.campaniabioscience.it\/en\/wp-json\/wp\/v2\/pages\/1427"}],"wp:attachment":[{"href":"https:\/\/www.campaniabioscience.it\/en\/wp-json\/wp\/v2\/media?parent=1431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}